Event Co-Host, Roxanna Cella

Roxanna Cella

Blessed with both brains and beauty, Rox holds the distinction of having been the first spokesperson/model for the Playboy Channel. She performed the same function for Jordache, Sergio Valenti, 10 Designer Jeans and International Kodak. In addition, Rox hosted the national Turbo Charge infomercial, participated in several QVC style shows, and played a prominent role in product placement ventures in both national and international markets.

Roxanna has appeared alongside Hollywood’s greats in such films as True Lies (starring Arnold Schwarzenegger, Tom Arnold, and Jamie Lee Curtis), The Specialist (starring Sylvester Stallone and Sharon Stone), and Fair Game (starring William Baldwin and Cindy Crawford). Her credits also include a recurring role on the daytime drama, Another World, plus cameo appearances in the CBS primetime drama, South Beach. She can be seen as well in the newly released film, Stuck in the Past.

Subsequent to her marriage to entrepreneur/venture capitalist Bill Cella and the birth of their son, Rox played an integral part in several fashion design companies and clothing lines. She founded South Beach Swimwear, acting as both the designer and the president of this successful swimsuit company, and did the same for Roxanna Creations, a successful ladies accessories line. Rox’s involvement in the fashion industry escalated to a new level with her creation of and involvement with Street Talk, a New York City urban clothing company that featured designs by inner city graffiti artists. This venture began her longstanding involvement in community affairs. Street Talk provided street artists with a means to change their lifestyles and improve their lives through involvement in the fashion industry by taking inner city artists off the streets, bringing them face to face with the world of fashion and exposing them to new worlds of clothing design, manufacturing, and marketing.

Roxanna’s involvement in the community continued when she and her family moved to Palm Beach. Rox became involved with the Alexander Dreyfoos School of the Arts through her participation in sponsorships, fundraisers, and other volunteer work.

Now, Rox has parlayed her varied experiences and versatile personae to create a new genre, a Global Internet Network called RoxWorld.TV, an IPTV forum which will bring fans, viewers and users to a new plateau of entertainment. No one will want to miss one second of the excitement to come.

Sophisticated and savvy, approachable and amiable, Roxanna Cella loves her job and she is perfect for it! One of her favorite parts of the job is the traveling. Her other favorite things include shopping, boating, shopping, cooking…and more shopping! Amidst all the busyness, Roxanna still finds time to be a wife and a mother, and will provide a gourmet meal for virtually anyone who comes into her home.