22 Sep

SEO – What It Is and Why It Matters

If you have been involved with the business in recent years, you are likely at least familiar with the term “SEO.” The fact is, SEO has become an integral part of Internet marketing. To effectively market your business online, it is important to understand what SEO is, what it does, and why it matters to your business. In this article, we will be going over just that.

What Is Search Engine Optimization (SEO):

Search engine optimization is the process of being able to improve a website’s overall ranking on the search engines. This ultimately leads to more visibility for the website in question. The entire process is meant to make it much easier for search engines to effectively crawl your website which can make them more susceptible to ranking better for relative keywords and key phrases. Search engines do their best to crawl various websites on the Internet to access it’s quality and relevance to provide accurate and quality rankings for it’s users. Therefore, your mission when applying SEO is to think about the quality of your content for your target market and audience. The higher the quality content and the more relevant your content, the better it is going to be for the end user. Thus, the higher you are going to rank.

Why Should You Care About SEO?

When it comes to having success with your e-commerce store and your local business on the Internet, you need to be sure that you are actively being seen by your target market. As with physical and brick and mortar stores, location is everything. If your website is not being seen by your target customers, your website is not being visited by them either. The entire goal of SEO is to achieve better overall rankings to gain better visibility and traffic. Ideally, you are going to want to gain ranks to achieve first-page search results. After all, according to http://www.pdxseo.net a Portland Oregon SEO agency, there have been studies that show a majority of searchers only look at and visit the top 3 within the entire search results. Therefore, if you are not ranking within the top 3 for any given keywords and key phrases, you are not going to be able to achieve desired traffic.

When you can optimize your website to achieve high rankings, you are going to be able to help increase the amount of traffic that comes to your website which in turn will increase the number of conversions you can make. At the same time, you will be able to decrease the amount of money that you have to spend on marketing because SEO implementation is very cost efficient and cost effective.

Now that we have gone over some of the different reasons you are going to want to invest in SEO, we will now be going over some of the top things that you are going to want to do when it comes to making sure that your SEO is effective.

Top SEO Tips:

1. Keyword Rich Content.

The main thing that you will want to do when it comes to implementing effective SEO is ensuring that you are creating and pumping out keyword rich content that is high quality. This is very important because you will need to be sure that the content you are producing is high quality enough for search engines to recommend to your users. You also want to be sure that it is effectively reaching users and answering their questions or is targeted in a way that provides what they are looking for.

2. Social Media.

When it comes to SEO, you need to be sure that you are effectively capitalizing on the power of social media. Social media is a great way to reach more people than ever before. Another reason why social media is so important is that search engines utilize it as somewhat of social proof. Meaning, if your website has a large number of followers or ‘likes’ on social media, you are bound to generate more ranking power as a direct result.

As you can see, SEO is one of the most important things that you can invest in when it comes to maximizing the potential of your business. Ideally, you are going to want to be sure that you are putting the right kind of time and energy into optimizing your website because of the positive impact that SEO can have on your entire business. With proper SEO implementation, not only will you be able to achieve a high overall rank, but you should be able to lower the cost per acquiring each and every one of your customers through your Internet marketing strategy at the same time.